Bangkok/New Delhi:
VNU Europe, the international division of Royal Jaarbeurs, and organisers of VIV Worldwide, in partnership with the Poultry Federation of India, have announced the launch of VIV Select India, a leading feed-to-food trade exhibition for the Indian animal protein and livestock industry. The event will be held in April 2026 at the Yashobhoomi Convention Centre in New Delhi, India.The announcement was made at VIV Asia 2025 held in Bangkok.
VIV Select India is designed to be the leading international platform for the entire industry supply chain with a special focus on animal nutrition, feed milling and animal health in one of the world’s fastest growing markets. The event is supported by leading industry associations including CLFMA (Compound Livestock Feed Manufacturers Association) and INFAHC (Indian Federation of Animal Health Companies), ensuring strong engagement from across the sector.
Why India? A growing market with promising potential
"India represents a dynamic and high-growth market for animal protein production. By bringing together Royal Jaarbeurs' expertise in organising international trade shows, VIV's global network and resources, as well as the strong national reach of the Poultry Federation of India, we are confident in establishing a valuable and long-term platform for the industry," said Mr. Jeroen van Hoof, President and CEO of Royal Jaarbeurs and VNU Group, during the official launch held at VIV Asia 2025 in Bangkok.
India is one of the top global producers of eggs, feed and broilers, with a remarkable poultry industry CAGR of +8.1%. Over the past forty years, Indian poultry production has transformed from traditional farming to high-tech, commercial production systems. Through extensive market research and direct industry engagement, ViV Worldwide has identified significant demand for a valuable ViV platform for the livestock industry in Northern India – a region already equipped for further expansion and technological advancement.
Government and Policy Engagement: Driving Industry Growth
Hosting ViV Select India in New Delhi, India’s political and administrative hub, presents a unique opportunity to connect key industry players with key government bodies. By providing a dedicated platform for knowledge sharing and dialogue, the exhibition aims to bridge the gap between market leaders and policymakers, develop a mutual understanding of the challenges, innovations and opportunities shaping the future of India’s livestock sector, and ultimately contribute to the long-term growth of the country’s animal protein industry.
Local key stakeholders’ support of the event
The decision to launch ViV Select India was driven by strong industry support and strategic partnerships. After extensive discussions with the Poultry Federation of India, it became clear that there was a shared vision for a high-quality, international trade show that connects global expertise to the country’s market requirements.
PFI Chairman Mr.Ranpal Dhanda expressed
his enthusiasm for the collaboration
“We are excited to partner with VNU Exhibition Europe to bring VIV Select India to life. With this partnership, we are confident in delivering a world-class exhibition in the heart of India’s capital, creating an essential platform for the poultry and livestock industry.” VIV Select India is committed to fostering long-term industry relationships, ensuring that the event remains a sustainable and influential trade platform for years to come.
With India’s livestock, poultry, dairy and aquaculture sectors experiencing rapid transformation, VIV Select India will serve as a key business and networking hub, connecting international exhibitors with leading Indian buyers, integrators and producers.
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