Easy Poultry Innovation LLP Partners with NOVOGEN to Revolutionize Indian Poultry Industry

Delhi: Marking a historic achievement in the Indian poultry sector, Haryana-based Easy Poultry Innovation LLP has signed an agreement with the France company Novogen. The signing took place on Wednesday at the VIV Asia 2025 event held in Bangkok. Easy Poultry Innovation officially announced that it has secured exclusive distributorship for the Novogen breed in India. Currently, only four companies in India have their own layer breed, and now, easy Poultry Innovation LLP is set to become the fifth company to join this prestigious list.

This new agreement is expected to bring a major transformation to the Indian egg production sector, as Novogen is internationally recognized as a highly efficient and high-yielding layer breed.

Novogen Breed and Its Features

The Novogen breed is known for its exceptional egg production capacity, excellent feed conversion efficiency, and robust health system. Poultry farmers adopting this breed can achieve maximum profitability, as it is capable of producing more eggs at a relatively lower feed cost. This breed will be introduced to the Indian market under the Easy brand, enabling poultry farmers to benefit from world-class technology and superior genetics.

Future Directions for the Industry

Following the signing of this Memorandum of Understanding (MoU), the next step will be to finalize the formal agreement and officially recognize the Novogen breed in India. This development will provide poultry farmers across the country with new options for layer chickens, promoting higher productivity, sustainable production, and global-standard poultry management.

Easy Poultry Innovation was established in 2003 under the leadership of Baljinder Aghi. The company currently operates layer farming, broiler farming (open), broiler farming (integration), and seven feed plants in India’s northeastern states.

Company's Vision and Industry Impact

Expressing his enthusiasm on this occasion, Easy Poultry Innovation’s Managing Director, Vaibhav Aghi, stated, "We are ready to usher in a new era in India’s poultry industry. We have successfully established Easy Feed, which is gradually expanding across the country. With the same confidence, we are proud to introduce the Novogen breed in India. We believe this initiative will provide a new direction to the entire industry and enhance profitability for poultry producers."

New Opportunities for the Poultry Sector

India is one of the largest egg-producing countries in the world, and there is a high demand for high-yielding layer breeds. This new agreement will provide Indian poultry producers with world-class breed options, ensuring stable production, high-quality eggs, and significant financial benefits.

Advancing Together Towards Success

With this strategic move by Easy Poultry Innovation LLP, a new chapter is set to begin in the Indian poultry industry. The company expressed its gratitude to customers, partners, and well-wishers for their continued support and confidence that this new phase will be revolutionary and beneficial for the entire industry.